For most dropshippers, your dropshipping business can get to a small selling peak as March approaches.
Winter is coming to an end, and spring is beginning. In the colorful upcoming season, dropshippers can benefit from a sound marketing strategy for women-related holidays.
So, what women-related holidays are there?
The nearest holiday is International Women’s Day 2022 on March 8, and then there is Mothers Day 2022 on May 8, which is a holiday for big sales.
So how to make the marketing plan and benefit from these holidays?
Today I would like to take Mothers Day as an example to introduce how to advertise when the holidays are coming.
1. The headline of the advertisement: “Using A/B testing to design the title”
Try different headlines like :
▷ “Top 10 Gifts for Mom on Mothers Day”
▷ “Try the Mothers Day gift she would have never have thought of”
▷ “Mother’s Day gift for the mom who has everything already”
Try different headlines to find which ones can target the deep needs of your customers.
2. Materials for Mothers Day
The following are some well-performance materials for Mothers Day with high clicks.
Once you’ve optimized your advertisement materials, you need to make sure you’re sending it to the right audience—the ones most likely to engage with the content.
▷ For current customers:
Select these customers who have placed orders on your store before and then send them the product promotion email. You can send them a product list including the products you are going to promote with discount codes.
▷ For customers who have added purchase behavior:
You can use catalog ads to display products in the catalog to reduce the abandonment rate.
▷ For new customers
You can use different tags related to Mothers Day to test what are they interested in, selecting the best combination to expand the selling volume when Mothers Day is approaching.
4. Additional incentives to drive sales
Discounts and freebies are effective every time they are used. Free gifts can be added to purchases in the Mother’s Day Gift Guide. For example, Adidas offered a free handbag along with a Mother’s Day shopping campaign, and consumers can use the code “MOM” to get it.
If you want to attract new customers, increase brand awareness, and get more sales, consider running a giveaway.
Let your customers tag their friends in the comments section on Instagram, sign up for a newsletter, or follow your social accounts. All of these can get more exposure and engagement through giveaways.
5. Encourage User–Generated Content (UGC)
Consumers are looking for social proof, and user-generated content (UGC) is an excellent example of how to gain more consumer trust for your brand through UGC. Nothing conveys joy more than a fun moment with your mother on Mothers Day. Increase brand awareness through fans who share content using the brand’s tags and improve Mothers Day promotion performance by sharing photos.
In addition, it is also very important to create added value for customers. Creating some helpful content when Mother’s Day is around the corner, such as sharing simple recipes with them, how to make DIY gifts or how to write poems for mom, all of these can help you increase you boost your dropshipping business on Mothers Day.
We hope these marketing tips can meet your expectations.
If you want to get more marketing tips, you can follow up on our website. If you have any suggestions or concerns, feel free to email us.
That’s all for now. Enjoy!