Dropshipping with Tiktok – Seven Tips for Success
Known for their seamless integration with e-commerce websites, the fastest growing social media platform is one of the best places to market your dropshipping business. What makes TikTok marketing so special is how effective both organic and paid advertising is on this platform. Unlike Facebook and Tiktok, you can build brand awareness and generate revenues from impulse purchases with TikTok Dropshipping.
So how do you use tiktok to launch drop shipping and advertise it?
The first thing you need to do is make your account attractive.
1. Creating a Compelling Tiktok Account
While creating an Tiktok drop shipping account is the first thing you must do; how it appears will make a significant contribution to your marketing efforts. That’s why it’s necessary to create a stunning account to attract many relevant followers, resulting in increased traffic and eventually more sales.
Your account should display your business logo, name, and a unique username. After that, include a brief bio describing dropshipping store and the content you’d like to share. Also, include a link in the bio to direct people to your store’s homepage and top-selling product page.
2. Finding Your Area of Expertise
The most dominant age bracket for a TikTok user is between 20-29 years old. Understanding this statistic helps to determine which category of products to stay within.
While experienced marketers may sell any product they wish, newer marketers should focus on a product category that they understand. Finding your niche means looking for products that attract the TikTok user base but are distinct enough to stand out from the competition. Your expertise can help you accomplish both needs.
3. Finding Your Target Audience
While you may have expertise in a field, that doesn’t mean you exemplify the target audience. If you are a 40-year-old fitness influencer, your target audience might be 25-year-old females. Understanding your target audience will help you choose the right product (s) to promote.
4. Identifying Current Trends in Your Niche
Even if you are aiming for a pattern interrupt marketing approach that stimulates intrigue and interest, you still need to understand the trends in your niche. Returning to the fitness influencer example, they may notice how people are looking for weight loss tips where they can still consume alcohol. This type of information could lead to promoting a pre and post alcohol consumption supplement, mitigating the impact alcoholic calories have on the body.
You can use a tool such as Google trends to determine what is trending. Also, use your intuition by browsing through popular TikTok videos or search hashtags and find out what people are saying.
5. Posting relevant content
Sharing promotional content about your products on your Tiktok account will help skyrocket your dropshipping business. However, before you start doing this, it’s always necessary to focus on useful and entertaining content to get more engagement. Note that relevant and entertaining content often receives huge traction on Tiktok. This is why you should aim to post such kind of content first to gain more engagement for all your upcoming promotional posts. As a result, more and more people will begin to see your promotional posts, leading to increased sales.
For instance, if you’re running a dropshipping business in the clothing and accessories niche, you can begin to publish entertaining posts that don’t sell anything. After the posts have gained traction and expanded your outreach, you can post content promoting your products.
The good thing about focusing on useful and interesting content is that it helps you build a better relationship with your audience. So much so that when you begin to display your products on your Tiktok drop shipping account, it will be easy to persuade your audience to make purchases. Also, they are likely to share your posts with other people, which increases your Tiktok outreach and eventually drives more sales for your dropshipping business.
It’s not a straightforward process, though—you have to understand your audience first to find the most suitable type of content for them. Fortunately, there are many options available—you can decide to post informative quotes or entertaining videos.
Whatever option you choose, you’ve got to create a plan that combines your relevant and promotional posts to enable you to achieve effective results—driving more sales. You can use the various tools on Tiktok to help you better plan and schedule posts on your Tiktok account.
6.Sharing high-quality promotional posts
When sharing promotional posts, you should emphasize clarity. You’d want to ensure that all the products are clear so that your audience can see them easily. It’s all about creating the best first impression. Out of the photos the manufacturer sends, pick out the best ones to post on Tiktok. Even more, it is to include features like the collage to improve the quality and appearance of the pictures.
It would be best to write a captivating caption that fits the promotional post—and of course, don’t forget to include the product name and price. Moreover, hashtags can also help you drive more engagement for your promotional post.
If any of the pictures don’t meet the required quality standards, you can ask your manufacturer to send more. Or you can order the products and take pictures if you feel that the manufacturer is doing it the right way. Doing so will help you stand out among many drop shippers selling similar products. Depending on your budget, you can choose to hire a professional photographer to take unique and high-quality product pictures.
7. Partner with popular influencers
So far, the above methods will take some time before you see real results. You will be able to sell a few products because of the small number of followers. However, to generate a decent number of sales from the promotional posts you share, you’ll need to build a huge audience. So besides sharing promotional content, you should aim to partner with Tiktok influencers. The good thing is that they already have a huge following—so they’ll help you expose your products to your target audience and help you make more sales.
Influencer marketing is one of the top Tiktok strategies for dropshipping business—it creates great results within a short time. But it would be best to be careful when looking for influencers so that you don’t end up in a mess that will take you a long time to salvage.
There are various options to consider during your search for influencers:
For free influencers, search how to get free Tiktok shout-outs.
For paid influencers, you can check out how to find Tiktok influencers.
Also, with $10 or less, you can find influencers on ShoutCart.
Now you’ve learned how to launch a Tiktok account for doing drop shipping.
Conclusion
If you want to become a successful dropshipper, you must develop sure-fire Tiktok strategies for a dropshipping business. First of all, you must create a compelling Tiktok drop shipping account to attract many followers. It would be best if you then focused on publishing relevant posts to drive more engagement. After which, you can then begin to post promotional posts related to your dropshipping niche. Remember that Tiktok is among the top reputable platforms when it comes to visual content. So, creating an effective plan and schedule to post and share your content and partnering with influencers can help you drive more sales for your dropshipping business.
