Recently, various AI-generated videos on OpenAI’s TikTok account have attracted crazy fans, attracting more than 100,000 fans and receiving more than 500,000 likes in just a few days. Netizens left messages expressing their feelings about whether short video creators will soon have their jobs taken away by AI, and even the TikTok platform will be affected. For many industries, Sora is like a “bombshell”, making practitioners both excited and anxious when looking into the future.
Among them, the film and television industry bears the brunt. In the traditional film and television production process, post-production and special effects production often require a lot of manpower, material resources, and time. AI tools such as Sora will greatly reduce these costs, help film and television production companies quickly create high-quality video clips, and shorten the production cycle. The day after Sora was released, the stock prices of several American technology companies fell. According to media reports, the share price of Adobe, an American computer software company, plummeted by more than 7%; Shutterstock, an American supplier of picture libraries, picture materials, picture music and editing tools, fell by more than 5%; Google’s parent company released the “Vincent Video” tool Lumiere a few weeks ago The stock price fell 1.58%. Within one day, the combined market value of these three companies evaporated by nearly 48 billion U.S. dollars (equivalent to nearly 350 billion yuan).
01 Sora redefines AI production video
According to OpenAI’s official website, Sora is a Vincentian video AI model developed by OpenAI that can generate minute-long videos based on text instructions, creating complex scenes with multiple characters, specific types of movement, and accurate subject and background details.
02 Sora empowers cross-border e-commerce video marketing
High-efficiency, low-cost operation assistance in the field of dropshipping marketing, the importance of short videos is beyond doubt. The traditional real-shot mode requires a lot of manual work to create videos. There are obvious pain points such as difficulty in adapting to multiple languages, long production cycles, and high costs. The complex process is time-consuming and labor-intensive.
With Sora, you can quickly generate a 60-second high-definition product video by simply inputting text instructions or pictures, which is undoubtedly a very powerful operational assistance.
● How should dropshippers make good use of OpenAI Sora?
High quality product videos:
Sora can generate short, photo-realistic videos based on text descriptions. This could be a big change for dropshippers, as high-quality product videos are known to increase conversion rates. Imagine being able to create engaging, custom videos for every product without expensive camera equipment or skills. The videos generated by Sora are not only efficient, but also more effective than our own product-selling videos.
Enhanced product list:
In addition to product videos, Sora can be used to create dynamic product images, animations, and even personalized 3D models. This can make product listings more beautiful and informative, thereby increasing interaction and sales. You can use the image-to-image method to convert 800X800 network images into high-quality 2000X2000 images. If you want to enter a larger traffic pool, high-definition images are an essential part.
Improve marketing and advertising:
Sora can be used to generate targeted video ads for specific products or groups of people. It can also create personalized product recommendations or marketing materials to cater to individual customers. This has the potential to increase brand awareness and customer acquisition.
Increase efficiency and save costs:
Creating high-quality videos and marketing materials can be time-consuming and expensive. Sora can automate many processes, freeing up dropshippers’ time and resources to focus on other aspects of their business.
Create your own YTB channel or other social media channels:
With Sora as an artifact, dropshippers can quickly create their own celebrity image, thereby saving the cost of celebrity marketing. They can continuously use Sora to generate high-quality product videos and build their own celebrity channels.
As the video production process becomes easier, the boundaries between big brand advertising and small brand advertising will gradually shrink, so content creative aspects such as “storytelling” will once again become the most important factor in advertising.
According to IDC’s predictions, AIGC will have a huge impact on marketing, software testing and other industries in the next five years. By 2025, 35% of enterprises will master the use of generative artificial intelligence to develop digital products and services. By 2026, generative AI will handle 42% of traditional marketing tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring, and hyper-personalization. By 2028, tools based on generative AI will be able to write 80% of software testing work, thereby reducing the need for manual testing and improving test coverage, software usability and code quality.
However, Sora is still in the early stages of development, and the current model still has many weaknesses. For example, Sora may have difficulty accurately simulating the physical principles of complex scenes, and may not be able to understand specific instances of cause-and-effect relationships. For example, a person may take a bite of a cookie, but afterwards, there may be no bite marks on the cookie. The model may also confuse the spatial details of cues, such as left and right, and may have difficulty accurately describing events over time.
Los Angeles-based director Dave Clark believes creators need to embrace AI technology to make content that hasn’t been imagined or realized yet, rather than feel threatened.
Although Sora has not yet been officially opened to users, it has already made waves in the capital market. The market expects that OpenAI’s valuation will exceed US$80 billion in the latest round of financing led by venture capital firm Thrive Capital. For comparison, OpenAI was valued at approximately US$29 billion shortly after it released ChatGPT early last year. In terms of technical aspects such as generating video duration, realizing multiple cameras in a single video, and creating a real world with precise physical rules, Sora has achieved a “crushing” lead over other Vincent video models, pushing AI video generation into a new era.
