In the early morning of February 16, 2024 (February 15, US time), OpenAI released the “text-to-video” tool Sora, which triggered collective agitation in the global technology circle.
According to the OpenAI description, Sora can generate up to 1 minute of high-definition video based on short text commands entered by the user and create complex scenes with multiple characters, specific types of movement, and accurate subject and background details.
What amazed audiences around the world was the extremely realistic presentation of the videos generated by Sora, which even had a bit of a movie quality.
In a series of videos with different themes released by OpenAI, whether it is the scene of a woman wearing sunglasses walking on the streets of Tokyo, or the detailed creation of animated characters, although these contents are completely generated by AI, the realism of the pictures presented in the details has been entered. A whole new dimension. This has made many netizens lament that the boundaries of reality are becoming increasingly blurred in the digital world. As OpenAI boldly wrote in the title of the Sora technical report, “Video generation models like Sora are “simulators of the world.”
● Sora redefines the standard for AI video generation models:
The demonstration video is not only one minute long, but can also generate highly detailed backgrounds, complex multi-angle shots, and multiple emotional characters through a single prompt word… This not only shocked the technology industry, but also attracted many cross-border practitioners’s attention.
● Sora brings new productivity
It is understood that before Sora, not only small start-ups such as Runway and Pika had developed Vincent video models, but also large technology companies such as ByteDance and Google had entered the field with their own models, but they had not been able to break away from the output perspective. Single, short-duration Vincent videos are limited.
Driven by AI technology, content productivity will also be greatly improved, which will further help industrial upgrading and accelerate the pace of corporate globalization. At present, the TikTok platform has begun to be flooded with various AI-generated videos that are attracting crazy fans. Sora has pushed AI video capabilities to a new stage, which is the beginning of practical application. The cost of video production will be significantly reduced, and the skills required will be completely different from those before. The previous skills were how to find a high-quality shooting team, venue, and the right price for product video shooting, and how to coordinate and communicate. The next skills are how to write prompts, how to let AI integrate its products into videos without distortion, and how to make videos look real, clear and textured.
● Six major advantages of OpenAI Sora
OpenAI SORA is a Transformer-based diffusion model capable of generating realistic, high-quality videos. According to the technical report released by OpenAI, SORA has the following six major advantages:
- Accuracy and Diversity
SORA can accurately interpret text descriptions up to 135 words long and generate high-quality video clips with a variety of scenes and characters. It covers a wide range of topics, from people and animals to lush landscapes, cityscapes, gardens, and even underwater New York City, offering diverse content based on user requirements. - Strong language understanding
OpenAI leverages the Dall-E model’s re-captioning technology to generate descriptive subtitles for visual training data, which not only improves the accuracy of the text, but also improves the overall quality of the video. In addition, similar to Dall-E 3, OpenAI also utilizes GPT technology to convert short user prompts into longer detailed translations and send them to the video model. This enables SORA to generate high-quality videos precisely following user prompts. - Generate video from pictures/videos
In addition to converting text into video, SORA can also accept other types of input prompts, such as existing images or videos. This enables SORA to perform a wide range of image and video editing tasks, such as creating perfect looping videos, converting still images into animations, extending videos forward or backward, etc. - Video extension function
Thanks to the diverse input prompts, users can create videos based on images or complement existing videos. As a Transformer-based diffusion model, SORA can also expand videos forward or backward along the timeline. - Excellent equipment adaptability
SORA has excellent sampling capabilities, from widescreen 1920x1080p to portrait 1080×1920, and can easily handle any video size in between. This means SORA is able to generate content for a variety of devices that perfectly matches its original aspect ratio. SORA can also quickly create content prototypes in small sizes before generating high-resolution content. - Consistency and continuity of scenes and objects
SORA can generate videos with dynamic perspective changes, and the movement of characters and scene elements in three-dimensional space will appear more natural. SORA can handle occlusion problems very well.
- Help dropshipping business
AI-based assistance in dropshipping e-commerce operations has become inevitable. Many dropshippers have already improved content quality and operational efficiency by using artificial intelligence to draw images, write copy, and assist with SEO optimization. The popularity of Sora may add new ideas to cross-border e-commerce video content marketing.
How to use AI to produce videos that are truly practical is something that everyone is beginning to explore. Sora has brought a disruptive impact to the industry. Its significant advantages in reducing costs and improving efficiency have brought unprecedented development opportunities to industries such as content creation, advertising and entertainment, and also allowed different types of companies to see opportunities.
Although Sora is not yet fully open for use, it is conceivable that through more accurate generative artificial intelligence, whether it is making short videos for platforms such as TikTok, or making introduction videos and promotional marketing videos for your own products, the cost will be greatly reduced. ,Improve efficiency.
So as a dropshipper, how can you use Sora to help your dropshipping business? Please read the next blog for detailed insights.
