Have you seen the overwhelming stories on the Internet about people using their spare time to get rich, and you are so excited that you plan
to try to open a store yourself? But due to the lack of methodology, your store has been unprofitable and closed quickly. Because you are just
following blindly and lack the method. As a dropshipper, it is particularly important to learn how to choose popular products, which may even
determine the success or failure of your business. Today I would like to share with you the seven value logics for choosing popular products:
1. Visual Value (sense of surprise)
Among many products, there are always some things that can catch people’s attention instantly. There is no need to deliberately create a selling
point. The product itself has novel visual effects and can bring a sense of surprise to customers. People are often amazed by things they fall in love with at first sight.
Fresh things are like stories, they speak for themselves. This type of product is also easier to create some impactful video ads, and it is also a free
KOL marketing opportunity. Choosing this type of product itself means saving some advertising costs.
2. Practical Value
The product categories are wide and there are many choices. Different segments and categories have different practical values. When products are perfectly integrated and applied in daily life,
we will find that such products can greatly improve our quality of life and make our lives more convenient and efficient. Because the audience for
this product is generally stable.
For example, there are many new products in the field of mobile phone accessories, such as nanoadsorption mobile phone cases, car mobile
phone holders, mobile phone screen amplifiers, and touch screen gloves. The research and development of such products are based on real needs in life.
-Sales orientation, results orientation-
3. User perceived value
There is a type of product that does not actually have the effects advertised in real advertisements, but the sales profits it brings are very
considerable. This may be because the company itself attaches great importance to publicity through advertising and social media, and has
successfully implanted the concept that the product is effective into the minds of customers:
(1) Make it look like a valuable product to users:
Such as the waist-slimming waist trainer. We all know that the most effective way to lose weight is to exercise more than you eat, keep your mouth shut and move
your legs. But maybe because I don’t have enough time and energy to exercise, I started looking for some products to try to find an equivalent
alternative. However, it should be noted that the product cannot be harmful to human health.
(2) The value promoted by the product is difficult to quantify in the short term.
Have you ever heard that one course of treatment advertised by some products may not be effective? It is recommended to buy 3-5 courses of treatment to extend the experience period of the product. But whether such products are really effective in the end,
I am afraid many people have lost their patience to verify.
4. Emotional value
Forming emotional resonance among the same type of people
Nothing is perfect in the world. If you expect to be outstanding in many fields, it will be a very labor intensive thing. And there is a high possibility that nothing will be done well in the end. Therefore, it is a very important step to learn to segment
the market and make the target market more refined. When you narrow the scope of your audience to a certain group, delve into their points of
interest, and create an emotional connection with them, it is extremely easy to do business. Basically, it means to resonate emotionally with a
certain interest group, and then sell some products of a certain type that they are interested in. For example, there are many customized products,
such as customized necklaces and customized clothes, but they are only targeted at parents and children. Another example is that riders who all
like outdoor sports sell some outdoor products to them. Of course, this is just an example, and specific applications need to be considered based on actual conditions.
5. Segment niche value (market segment)
When you have determined what products you want to sell, but find that the market is approaching saturation, the most important thing at this
time is to find the differences and explore the differences or shortcomings in similar markets. When you successfully explore this point, it means
you have found a profit margin to make money. For example, when selling clothing products, most merchants in the market will purchase a lot of regular-sized clothes. However, when you target extra-small or even extra large sizes and avoid fierce market competition, you can often achieve unexpected results.
6. Trend Value
1. Product mining strategy
This means that you can plan ahead before this product becomes popular. If the five genes mentioned above for the product:
novel visual effects, super practical value, user cognitive value, easy to form emotional resonance, and subdivided niche fields are not fully saturated, then all of the above mentioned There is a certain potential that is worthy of our layout.
2. Trend following selling strategy
A certain product suddenly becomes popular and has a very obvious profit margin. At this time, you can also follow up in a timely manner,
because the market may not be completely saturated yet. As long as the overall trend is upward, you can follow up. However, a very important
point in this case is to first observe the changes in data, and then conduct market research to find the reasons behind the changes in the data.
The conclusions drawn from all-round data collection and multi-dimensional mutual verification will greatly improve the accuracy of
decision-making. And it is necessary to combine policies in a timely manner and adjust strategies flexibly. For example, 15,000 stainless steel straws have been sold on AliExpress. After conducting market research, it was found that the reason behind the increase in data is that some states in the United States began to ban the use of disposable straws, which led to an instant sales of stainless steel
7. Hotspot Value:
Follow hot spots and have a lot of natural traffic When you learn from the news or other channels that certain products are very popular and have a lot of natural traffic, you might as well seize the opportunity and give it a try.
(1) Single hotspot type:
Follow a certain phenomenon-level IP hotspot/film and television hotspot and sell corresponding peripheral products. eg. Barbie series, Disney series, etc. However, this single
hotspot type also has many disadvantages: 1. Without precipitation, it is impossible to judge the real market and the number of effective
customers. 2. The operation has high requirements for rapid response capabilities and can quickly carry out a series of marketing activities
such as publicity and distribution according to corresponding hot spots. 3. You can’t judge how long the popularity will last. If the tone of your store hasbeen determined, but the popularity suddenly disappears, then your store will become a more embarrassing existence.
(2) Comprehensive hotspot type
Of course, you can also bring all the hot spots together to create a comprehensive website with wider coverage. Not just stick to one hot spot, but bring all such hot spots together to make a systematic website of the same style. This comprehensive hotspot type is not easily blocked by a single hotspot, nor is it affected by changes in the hotspot’s wind direction.
(3) Platform hotspot type
Compared with the life cycle of film and television IP and personal IP, the vitality of the platform will be more tenacious, and there will be
unlimited room for imagination in the future. Because the platform is constantly developing and changing, new policies and functions will always
be introduced, so if you fail to join the new platform when it first comes out, you can also join the platform in the middle of its development.
Sometimes, as long as you can seize it A new feature can make a lot of money.
For example, in 2013, Facebook launched the Tag function. If you tag someone else’s information on a photo, it will appear on the other person’s
timeline, and all the other person’s friends will see this information. One photo can tag 98 people. Based on an average of 350 friends per person, more than 30,000 people can see it at one time, and this is all free!
At that time, some people seized the opportunity to raise many accounts in batches, and made millions by taking advantage of the platform’s Tag function. There are many stories like this that make full use of platform functions, such as Instagram’s Hashtag, Story, etc. The sooner players deploy
Facebook, Twitter, Youtube, Ins, and Pinterest, the more opportunities they have to seize market share first. Therefore, it is very necessary to always pay attention to which emerging platforms or software are rushing to the top of the list in the APP Store!
Writing in the end:
Well, that’s it for today’s sharing, I hope it’s helpful to you. What content do you want to see in the next issue? Please leave a message in the comment area and tell me.