Introduction:
Do you still remember this golden formula?
Good Product + Good Content + Good Traffic=Big Sale
In the last Blog, we analyzed what kind of product categories and good content are. In this Blog, we will continue to introduce how to get more tiktok traffic exposure and how to make more money? Whether you are a new dropshipper or a very experienced dropshipper, if you want to achieve explosive growth in sales, then don’t miss this sharing! Maybe, this is a new starting point for your dropshipping business to take off!
First of all, let me share with you some operational tips for your reference when operating a TikTok account.
Keep posting videos regularly:
It is recommended that businesses with the resources and time maintain a daily publishing frequency. Consistency helps keep your audience engaged and coming back for more.
Tell more brand stories and product displays:
Share your brand story or show unboxing and review videos to engage your audience. You can also create comparison videos with competitor products to highlight your unique selling points.
Post fan benefits:
Offer benefits to your followers to increase account activity and user retention. This can include exclusive discounts, giveaways or interactive challenges.
By implementing these tips, businesses can effectively leverage the TikTok platform to increase brand awareness, increase engagement, and ultimately boost sales.
Account Operation：Build your marketing position, precipitate brand content, and let users interact!
Brand Value
Provide a platform for the brand and establish a brand personality
Fan Value
Accumulate brand fans and increase willingness to interact and convert
Conversion Value
Enhance fan conversion through showcases, live broadcasts, external links, on-site, etc.
How to create enterprise account content?
Establish a brand image:
Establish a strong brand identity! Determine the position of the account, the content style and the way to interact with the audience. Develop a strong brand identity through visual consistency, brand personality or the themes of content.
Create branded content:
Your videos need to be interesting! Discover “inspiring” and “interesting” content. American consumers pay more attention to authenticity, simplicity and interesting marketing content.
Recommend and share good products:
Integrate good things into your life! Export diversified contents, attract users and build trust through comparison of effects/solving pain points/stimulating curiosity/product evaluation, etc.
Active interaction:
Actively interact with users! Participate in comments and start a more real dialogue with users.
Secondly, after understanding this, let us delve into TikTok’s content scene field, which can be divided into two dimensions: short video GMV and live broadcast GMV.
Currently, TikTok’s short video content is mainly divided into two categories: Internet celebrity content and merchant-owned content. For the U.S. market, the environment favors KOL videos in terms of ad conversion rate (CVR) and cost-per-thousand impressions (CPM) compared to merchant-owned content. Therefore, it is strongly recommended that sellers who are new to TikTok focus more time and energy on KOL short videos.
As of now, about 60% to 70% of the GMV on the platform is generated through KOL short videos. In 2024, there are signs that TikTok’s focus will shift toward supporting merchant-owned content. Therefore, sellers are advised to adopt diversified strategies and not ignore any opportunities.
Here are some strategies and considerations for effectively utilizing the TikTok content scene:
KOL collaboration:
Partnering with influencers whose content aligns with your brand values and target audience can significantly increase brand awareness and credibility, thereby increasing GMV.
User-generated content (UGC):
Encourage user-generated content by hosting challenges, contests, or hashtag campaigns. UGC not only promotes community engagement but also serves as a real endorsement of your product.
Live Events:
Explore live streaming as a tool to interact with your audience in real time, showcase products, answer questions and offer exclusive discounts. Live streaming can drive immediate sales and create a sense of urgency among viewers.
Merchant-Owned Content:
Invest in creating high-quality, engaging content for your TikTok channel. Tell your brand story, highlight product features, and show how your product solves customer problems. As TikTok shifts its focus to supporting merchant-owned content, having a strong presence in this space will become increasingly important.
Data analysis and iteration:
Use TikTok’s analytics tools to monitor the performance of your content. Pay attention to metrics like engagement rate, conversion rate, and follower growth. Use these insights to refine your content strategy and optimize future campaigns.
Then comes the core part. How to cooperate with KOLs to make popular videos to continue to get good traffic?
Merchants with a brand budget can provide corresponding services through cooperation with paid MCN institutions, and help establish experts in batches through cooperation with these institutions. In addition, you can also set up the corresponding expert commission through the targeted plan and choose experts to cooperate.
For example, in the first stage, you can choose experts at the waist and tail. The fan base does not need to be too high, as long as it meets the basic data requirements of the brand. Let them help build the brand reputation through massive KOC or KOL; in the second stage, with basic user recognition then selects some mid-level experts to help break the circle; in the third stage, select top KOLs to further stimulate users’ interest in purchasing.
The core of content marketing is to create popular videos, so what is the core formula of popular video materials?
Good looking + Easy to use
First of all, it looks good.
As we all know, the first few seconds of the video are the prime time. Therefore, in the first three seconds of the video, you should directly highlight the product’s benefit points in the form of oral broadcast or video. You can compare the price advantage of the standard product, or the product itself is outstanding. Showing it in the first three seconds can increase user duration and retention rate.
Secondly, it is easy to use.
It requires some interesting scripts and some practical dressing tutorials, such as wigs and false eyelashes. Especially the wigs will use black models. Through the bald head display in the early stage, and the new before and after comparison after wearing the wig, this kind of strong Shocking materials are more likely to make TikTok users willing to buy. Finally, at the end of the video, users should know that the product is available in the Tiktok shop to further increase the purchase rate of the product.
Finally, traffic is also the focus of many merchants, and dropshippers’ questions can basically be attributed to the following two points:
What is the difference between natural traffic and commercial traffic? Will investing in commercial traffic destroy the current natural traffic? Second, if you want to invest in traffic and control costs, when can you get the best cost by accessing official paid commercial traffic?
To understand the above questions, we first need to understand the current underlying traffic distribution logic of TikTok. A TikTok video will have a material life cycle of nearly 7-15 days after it is released, and in the first 2-3 days, the video’s peak natural traffic can be estimated.
Assume that our video has a very high number of views and likes in the first three days after it is released, and it will be pushed to a larger traffic pool in the system, thereby breaking through traffic and regional restrictions and allowing more users to see your video. The video is getting bigger and bigger like a snowball. On the other hand, if this video does not perform well in the first three days with natural traffic, it will basically enter a recession cycle on the seventh day, and it will not be actively distributed and recommended on the homepage.
But if you receive paid traffic in the first three days, the distribution of natural traffic can be extended, because the value of commercial traffic can help renew your natural traffic and extend the natural traffic cycle. In other words, natural traffic and commercial traffic are complementary and will help you amplify the value of natural traffic.
As for when is the best time to access the video, it is actually more recommended to access the paid traffic when the natural traffic of the video is the best. If you put it together at this time, the CPM or backend of the paid traffic will be lower than other data.
Conclusion:
If you want to use advertising on TikTok to operate TikTok well, including Tiktok Shop operations, the strategy you need to adopt is to use both short videos and live streaming to achieve a marketing effect of 1+1 greater than 2.
